Dean Schuster
UX visionary, founder of truematter, keynote speaker.
About Dean
Dean Schuster has been envisioning and creating human-centered digital products since the advent of the commercial web. He is founder and owner of the user experience strategy firm truematter, leading the team to help national and international organizations change the way they do business online. He travels all over the world to speak and teach, mentoring professionals and challenging teams to a higher standard for digital experiences.
Dean is also an avid ultra-marathoner and trail racer, often found in out-of-the-way places, including Antarctica.
Videos
The Science, Psychology, and Secrets of Stellar UI
Devoxx UK London, England
The Fundamental Anatomy of Digital Product Goals
Bureau of Digital Florida, USA
What the Soviet Space Program Taught Me About Digital Product Development
The Scottish Summit Glasgow, Scotland
The Chips and Pickle Story: What is Really Behind Infamous, Historic UI Failures
UX Yall Raleigh, NC, USA
Building UX into Your Development Process
DevReach Europe Sofia, Bulgaria
Indispensable Principles of Designing Complex Interfaces
Intersection Conference Milan, Italy (Virtual)
Digital Projects Gone Horribly Wrong (And the UX Pros Who Still Save the Day)
UX Yall Raleigh, NC, USA
Speaking Schedule
2025
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Jan 31
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Feb 04
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Feb 26
ConFoo Montréal 2025
Montréal, Canada
Digital Product Access: The User Experience Problem of Our Time & Digital Spit-Fire Interface Rage: Calming the Savage User
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Apr 29
NDC Melbourne
Melbourne, Australia
The Chips & Pickle Story: What's Really Behind Infamous, Historic UI Failures?
2024
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Feb 02
NDC London 2024
London
The Crisps & Pickle Story: What's Really Behind Infamous, Historic UI Failures?
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May 07
Technorama Belgium 2024
Antwerp, Belgium
Two Talks: Indispensable Principles for Designing Complex User Interfaces & How to Build UX Into Your Development Process
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May 16
DevSum 2024
Stockholm, Sweden
The Chips & Pickle Story: What's Really Behind Infamous, Historic UI Failures?
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May 20
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May 28
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Jun 13
NDC Oslo 2024
Oslo, Norway
What the Soviet Space Program Taught Me About Digital Product Development
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Jun 18
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Jun 27
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Jun 28
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Sep 16
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Oct 08
Techorama 2024
Utrecht, Netherlands
Building UX Into Your Development Process & What The Soviet Space Program Taught Me About Digital Product Development
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Oct 09
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Oct 30
CHPRMS Lunch & Learn
Virtual
The Art and Science of Understanding and Unpacking How Real People Use Your Site
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Nov 14
Build Stuff Europe 2024
Vilnius, Lithuania
Digital Spit-Fire Interface Rage: How to Calm the Savage User
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Nov 20
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Nov 27
Wey Wey Web
Málaga, Spain
The Chips & Pickle Story: What's Really Behind Infamous, Historic UI Failures? & Indispensable Principles for Designing Complex User Interfaces
Past Engagements
2025
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Jan 31
NDC London 2025
London
Digital Spit-Fire Interface Rage: How to Calm the Savage User
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Feb 04
Swetugg 2025
Stockholm, Sweden
The Science, Psychology, and Secrets of Stellar UI
-
Feb 26
ConFoo Montréal 2025
Montréal, Canada
Digital Product Access: The User Experience Problem of Our Time & Digital Spit-Fire Interface Rage: Calming the Savage User
-
Apr 29
NDC Melbourne
Melbourne, Australia
The Chips & Pickle Story: What's Really Behind Infamous, Historic UI Failures?
2023
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Mar 21
UX/UI Global Summit (Geekle)
Lithuania (Virtual)
Understanding the Mysterious Behavior of Complex Digital Product Users
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Mar 28
eCommerce Conference
Athens, Greece
How Green Was My Delusion
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Mar 29
Digital Marketing Europe 2023
Lithuania (Virtual)
How Green Was My Delusion: Perception and Reality in UX
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May 10
Devoxx UK
London, UK
Science, Psychology, and Secrets of Stellar UI
-
May 15
UXDX USA 2023
New York (Virtual)
Digital Product Access: The User Experience Problem of Our Time
-
May 22
NDC Oslo
Olso, Norway
The Chips & Pickle Story
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May 25
DevSum 2023
Stockholm, Sweden
Digital Product Access: UX Problem of Our Time
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Jun 26
Developer Week 2023
Nürnberg, Germany
Science, Psychology, and Secrets of Stellar UI
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Oct 05
UX Y'all 2023
Raleigh, NC
Digital Products Gone Horribly Wrong (And the UX Pros Who Still Save the Day)
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Oct 18
CHPRMS 2023
Asheville, NC
The Art and Science of Understanding and Unpacking How Real People Use Your Site
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Oct 19
NDC Porto 2023
Porto, Portugal
What the Soviet Space Program Taught Me About Digital Product Development
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Nov 15
Build Stuff 2023
Vilnius, Lithuania
The Chips and Pickle Story
How to Build UX Into Your Development Process
2022
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Jan 25
DevOps Stars '22
Europe (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development & The Science, Psychology, and Secrets of Stellar UI
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Feb 23
ConFoo 2022
Montreal, Canada (Virtual)
The Science, Psychology, and Secrets of Stellar UI
-
Feb 24
The Digital Project Manager (DPM)
Vancouver, Canada (Virtual)
Don't Just Manage Your Team. Manage Your Client.
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Mar 28
UX Copenhagen 2022
Copenhagen, Denmark (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
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Mar 29
Digital Marketing Europe 2022
Vilnius, Lithuania (Virtual)
Why UX Matters: The Chips & Pickle Story
-
Apr 05
UX South Carolina
Columbia, South Carolina (Virtual)
The Mysterious Behavior of Complex Digital Product Users
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Sep 22
UX Y'all 2022
Raleigh, NC
Chips & Pickle: What's Really Behind Infamous, Historic UI Failures?
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Nov 09
Build Stuff 2022: Talk
Vilnius, Lithuania
Understanding the Mysterious Behavior of Complex Digital Product Users
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Nov 11
Build Stuff 2022
Vilnius, Lithuania
Digital Product Access: The User Experience Problem of Our Time
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Nov 16
UX Sofia 2022: Workshop
Sofia, Bulgaria
Tackling the Maddening Problem of Digital Product Access
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Nov 18
UX Sofia 2022: Talk
Sofia, Bulgaria
Digital Product Access: The User Experience Problem of Our Time
-
Nov 30
CHPRMS 2022
Charleston, SC
A View From the Future: Hospital Websites and Digital Health Apps in 2030
2021
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Jan 21
DXZA
Johannesburg, South Africa (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
-
Feb 24
ConFoo Developer Conference
Montreal, Quebec (Virtual)
The Indispensable Principles of Designing Complex, Data-Intensive Interfaces
-
Feb 27
Scottish Summit 2021
Glasgow, Scotland (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
-
Mar 24
The DEVOPS Conference 2021
Tampere, Finland (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
-
Apr 03
UX Camp Chicago - Spring Edition
Chicago, Illinois (Virtual)
Understanding the Mysterious Behavior of Complex Digital Product Users
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Apr 22
UX Academy Workshop (Lucrat)
Sofia, Bulgaria (Virtual)
The Indispensable Principles of Designing Complex, Data-Intensive Interfaces
-
Apr 26
GIDS Developer Summit
Melbourne, Australia (Virtual)
How Green Was My Delusion: Perception and Reality in UX
-
Apr 28
Developer Week Europe
Europe (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
-
Apr 28
Digital Marketing Europe 2021
Vilnius, Lithuania (Virtual)
The Fundamental Anatomy of Digital Product Goals
-
Apr 28
Digital Marketing Europe 2021
Vilnius, Lithuania (Virtual)
Panel Discussion (Host): User Experience
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May 11
Ignite Charlotte
Charlotte, NC
The Most Visually Insane Literature Retrospective You've Ever Seen
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May 18
Technorama 2021
Brussels (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
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May 21
MiniVAte Virginia: Spring 2021
Virginia (Virtual)
Understanding the Mysterious Behavior of Complex Digital Product Users
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May 22
DevFest LIVE
Budapest, Hungary (Virtual)
The Science, Psychology and Secrets of Stellar UI
-
May 22
European e-Commerce and Digital Marketing Week
Bulgaria (Virtual)
The Fundamental Anatomy of Digital Product Goals
-
May 27
DevSum 2021
Stockholm, Sweden (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
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Jun 08
Tulsa UX
Tulsa, OK (Virtual)
Why UX Matters: The Chips and Pickle Story
-
Jun 30
Developer Week '21
Nürnburg, Germany
The Indispensable Principles of Designing Complex, Data-Intensive Interfaces
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Aug 18
Code PaLOUsa 2021
Louisville, KY (Virtual)
The Science, Psychology, and Secrets of Stellar UI
-
Aug 18
Code PaLOUsa 2021
Louisville, KY (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
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Sep 08
The Tech Platform / User Speaking MeetUps
Iselin, New Jersey (Virtual)
The Indispensable Principles of Designing Complex, Data-intensive Interfaces
-
Sep 13
The SPA Conference
London, United Kingdom (Virtual)
Understanding the Mysterious Behavior of Complex Digital Product Users
-
Sep 13
The SPA Conference
London, United Kingdom (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
-
Sep 15
Music City Code
Virtual
The Science, Psychology and Secrets of Stellar UI
-
Sep 24
UXPA Boston Annual Conference
Boston, MA (Virtual)
Indispensable Principles of Designing Complex Interfaces
-
Sep 24
UX Y'all
Raleigh, NC (Virtual)
What the Soviet Space Program Taught Me About Digital Product Design
-
Oct 20
Quicken Loans Tech Con
Virtual
The Science, Psychology, and Secrets of Stellar UI
-
Oct 25
Digital PM Summit
Orlando, FL (Virtual)
How To Say NO: A Meditation on the Refined, Delicate Art of Rejection
-
Nov 17
CHPRMS
Asheville, NC
How Green Was My Delusion: Learning New User Experience the Hard Way
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Nov 19
Build Stuff 2021
Vilnius, Lithuania
What the Soviet Space Program Taught Me About Digital Product Development & The Science, Psychology, and Secrets of Stellar UI
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Dec 06
IT Tage 365
Frankfurt, Germany (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
2020
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Jan 23
UX South Carolina
Columbia, SC
Why UX Matters: The Chips and Pickle Story
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Feb 20
Pecha Kucha
BridgePort, CT
How Green Was My Delusion
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Mar 03
Building IoT
Essen, Germany
The Science, Psychology, and Secrets of Great UI
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Mar 04
UX Amsterdam Cocktail Hour
Amsterdam, Netherlands
Why UX Matters: The Chips and Pickle Story
-
Mar 04
South Carolina Business Review
Interview
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Jun 15
Progress Next/DevReach US (Cancelled)
Boston, MA
The Science, Psychology, and Secrets of Stellar UI
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Jul 21
Webinar
Virtual
The Fundamental Anatomy of Digital Product Goals
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Jul 30
SciFiDevCon
Virtual
What the Society Space Program Taught Me About Digital Product Development
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Jul 30
SciFiDevCon
Virtual
The Science, Psychology, and Secrets of Stellar UI
-
Aug 12
Manage Digital
Minneapolis, MN (Virtual)
The Art and Science of Managing Clients
-
Sep 16
University of South Carolina
Columbia, SC
Visiting Speaker: ARTS546 Graphic Design II
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Sep 19
Surat Tech Talks
India (Virtual)
The Science, Psychology, and Secrets of Stellar UI
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Oct 01
Career Mingle
California (Virtual)
The Fundamental Anatomy of Digital Product Goals
-
Oct 02
Intersection Web Conference
Milan, Italy (Virtual)
The Indispensable Principles of Designing Data-Intensive Interfaces
-
Oct 05
Colorado Springs Tech (UN) Conference
Colorado Springs, CO (Virtual)
What the Soviet Space Program Taught Me About Digital Product Development
-
Oct 08
AAFCM
Minneapolis, MN (Virtual)
Why UX Matters: The Chips and Pickle Story
-
Oct 17
DevFest Poland
Poland (Virtual)
The Science, Psychology, and Secrets of Stellar UI
-
Oct 19
Digital PM Summit (Bureau of Digital)
Orlando, FL (Virtual)
Digital Products Gone Horribly Wrong (And the Project Managers who Still Save the Day)
-
Oct 23
UXPA Boston Annual User Experience Conference
Boston, MA (Virtual)
Why UX Matters: The Chips and Pickle Story
-
Nov 13
Build Stuff Lithuania
Lithuania (Virtual)
Workshop: The Indispensable Principles of Designing Complex, Data-Intensive Interfaces
-
Nov 17
DevDay 2020
Louvain La Neuve, Belgium (Virtual)
The Indispensable Principles of Designing Complex, Data-Intensive Interfaces
-
Nov 20
UX Sofia
Bulgaria (Virtual)
The Indispensable Principles of Designing Complex, Data-Intensive Interfaces
-
Dec 02
Carolinas Healthcare Public Relations & Marketing Society
Charleston, SC (Virtual)
The Lexie Transformation: How a Regional Medical Center Created a World-Class Intranet
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Dec 05
DevFest Siberia
Novosibirsk, Siberia (Virtual)
The Fundamental Anatomy of Digital Product Goals
2019
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Jan 10
UX Columbia
Columbia, SC
UX & SEO: Make Your Digital Products Findable AND Usable
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Apr 04
UX Columbia
Columbia, SC
Web Accessibility: Excellent UX for All Users
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Apr 16
New Hampshire UXPA
Portsmouth, New Hampshire
Why Interface Decisions Matter: The Chips and Pickle Story
-
Apr 17
HITMC - Healthcare and IT Marketing Conference
Boston, MA
The Lexie Transformation: How a Regional Media Center Created a World-Class Intranet
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Apr 26
Front-End Design Conference
St. Petersburg, FL
How Green Was My Delusion: The False Consensus Effect
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May 09
Downtown UX
Orlando, FL
Why UI Matters: The Chips and Pickle Story
-
May 09
Progress Next Global User Conference
Orlando, FL
Building UX Into Your Development Process
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Jun 01
Converge SE
Columbia, SC
Why UI Matters: The Chips and Pickle Story
-
Jun 11
UXPA Boston
Boston, MA
How Green Was My Delusion: Perception and Reality in UX
-
Jun 25
UX Columbia
Columbia, SC
User Research: Stop Guessing and Start Talking to Real People
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Jul 25
UX Columbia
Columbia, SC
User Research: Stop Guessing and Start Talking to Real People
-
Jul 31
EXPO.Health
Boston, MA
The Lexie Transformation: How a Regional Medical Center Created a World-Class Intranet
-
Oct 21
Digital PM Summit - Bureau of Digital
Orlando, FL
The Art and Science of Managing Clients
-
Oct 23
DevReach 2019
Sofia, Bulgaria
The Science, Psychology, and Secrets of Stellar UI
-
Nov 07
UX Sofia
Sofia, Bulgaria
Workshop: Metrics, Measurement and Return on Investment - Proving the Value of Improved User Experience
-
Nov 08
UX Sofia
Sofia, Bulgaria
Why UI Matters: The Chips and Pickle Story
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Nov 19
UX Columbia
Columbia, SC
An UnUXpected Career: Becoming a UX Professional
2018
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Jan 24
UX Columbia
Columbia, SC
Building a UX Culture in Your Organization
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Feb 05
Moore School of International Business Lecture
Columbia, SC
New Ventures and User Experience
-
Mar 09
UX/UI Career Practicum: Presented by Regency Centers
Jacksonville, FL
Hitting the Ground Running in User Experience
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Mar 27
USC School of Information Science/Employer Panel
Columbia, SC
Panelist Discussing How Truematter Practically Applies Principles of HCI, UX, UI, and Usability Into Our Business
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Apr 15
Digital Products Webinar
Anywhere
User Experience for CIOs and Technical Directors
-
May 15
UX Columbia Meetup & Business Analysis (IIBA)
Columbia, SC
Better Digital Product Requirements: The Partnership Between Business Analysts and UX Professionals
-
May 30
ProgressNext 2018 Global User Conference
Boston, MA
Designing Digital Products for the Lizard Brain
-
Jun 27
IABC/SC Mini Conference
Columbia, SC
Designing Digital Products for the Lizard Brain
-
Aug 28
UX Columbia
Columbia, SC
Surviving a Stakeholder Attack: Get Buy-In for Your Brilliant UX Ideas
-
Sep 12
Pecha Kucha
Bridgeport, CT
The Legendary of the Hairy Bison
-
Nov 08
UX Sofia
Sofia, Bulgaria
Workshop - Building a UX Road Map
-
Nov 09
UX Sofia
Sofia, Bulgaria
How Green Was My Delusion: The False Consensus Effect
-
Nov 13
DevReach
Sofia, Bulgaria
Building UX into Your Development Process
-
Nov 28
University of South Carolina
Columbia, SC
Lecture - Entrepreneurship for Creative Professionals
-
Dec 04
Truematter Webinar
Anywhere
Building Internal Digital Products Your Team will Actually Like to Use