Author: Tracie Dawson
Content Strategist & Digital Accessibility Specialist
Tracie plans and implements business-changing, user-driven content strategy for enterprise clients. She writes, speaks, and teaches others to create more meaningful interactions through the practice of content strategy.
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![Socrates standing in front of the Parthenon burning using a smartphone.]()
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![A portrait of Ada Lovelace with blue binary code alternating in size in the background.]()
AI Can't Solve Your Big UX Problems
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![The healthcare red plus icon covered in band-aids on a bright blue background.]()
Top 10 Mistakes Hospital Sites Always Make (And How to Fix Them)
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![Graphic of a red plus sign to represent the medic icon and a teal fast-forward symbol.]()
The Future of Healthcare: How Hospital Sites Must Evolve
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![A bird's-eye view of a can opener opening a can with a golden lid. In the background are snowflakes made out of can openers.]()
Essential User Traits: Lessons from a Can Opener
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![Abstract graphic of an abacus with colorful graphs in the background.]()
Using Metrics to Prove the Value of UX
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![Graphic of three birds eating and looking at a search icon (in the shape of a magnifying glass) made of bird seeds. In the search icon is a house key.]()
Supporting Commercial Real Estate Leads & Deals with Sound UX Strategy
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![A graphic of Newton's Cradle. Four balls are stationary with bland expressions. One ball swings toward them with a small smile.]()
Overcoming Digital Product Inertia with Small Successes
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![A large north star, with an N pointing North, shines in a night sky anchored to luminous campfires scattered across snowy mountains.]()
UX Doesn’t Just Belong to the Experts
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![A close-up of a noodle dish with green onions and a hard-boiled egg. Text over the image says "3: Bring Content Strategy to the Table: Less Words, More Thought."]()
Bring Content Strategy to the Table: Less Words, More Thought
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![A yellow background with cooking ingredients laid out neatly, including onion and celery slices, garlic cloves, pasta, and salt and pepper. There is text over the background that reads, "2. Bring Content Strategy to the Table: Better Together."]()
Bring Content Strategy to the Table: Better Together
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![A turqoise background with a picture of an egg. There is text over the egg that reads, "1. Bring Content Strategy to your Table: Timing is Everything."]()
Bring Content Strategy to the Table: Timing Is Everything
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![A sign in a fork in the road. One sign pointing towards a dark forest says "Shortcut Trail." The other sign points towards a sunny path and reads, "Discovery Path."]()
Dramatically Reduce Project Risk Through Discovery
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![A video game character clad in armor holding up a hand in victory while one foot rests on one of many animated mushrooms reminiscent of Mario video games. The outline of a mountain appears over a bright blue background.]()
Ready Player 2: Winning with External Tools and Integrations
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![Graphic of a sigil underneath a hand that’s holding a magic wand with a spark and pink line emitting from the end.]()
Making UX Magic: Focus on Content First
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![Graphic of two chairs at a small table, one chair toppled over to the ground, over a background made of red, blue, and black circles over a contrasting yellow. There are two tea cups and a small vase of flowers on the table.]()
Not a Writer? That's No Excuse for Bad Content
Tracie Dawson
