Author: Dean Schuster
Founder and Owner of truematter
Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.
Speaking Engagements-
![The galaxy and waves of a dark ocean in the form of a cube.]()
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![A giant snowball rolling down a snowy cliff with three skiers wrapped up in it and mountains in the background.]()
UX and the Runaway Buzzword Snowball
Dean Schuster -
![A black and white photo of Charles Darwin holding a phone that reads, "Showing all transactions for CDarwin1809."]()
How Regional Banks Evolve to Compete in the Digital Age
Dean Schuster -
![People cowering in a desolate hellscape as a computer with a poorly designed interface comes flying toward them like a comet.]()
Digital Spit-Fire Interface Rage
Dean Schuster -
![A computer screen with an alert on the screen that has two notifications. The uppermost notification reads, "Missile attack imminent." The notification below that one reads, "Missile attack imminent (drill)," with the word drill in smaller font.]()
The Hawaiian Missile Alert Fiasco: How One Confusing Interface Caused Mass Hysteria
Dean Schuster -
![A black hole, like one you would find in space, with a pink sextant overlaid on top.]()
Is Your Digital Project on the Right Track?
Dean Schuster -
![A white background with a pink brain broken into a lot of little pieces.]()
10 Immutable Truths About People That Will Make or Break Your Digital Product
Dean Schuster -
![The word RFP with a red number ten over the word. The zero in the ten is the universal prohibition sign.]()
Why We Didn't Respond to Your RFP
Dean Schuster -
![A red fire alarm behind a bright blue water background. The glass on the fire alarm says, "Emergency Break Glass," and printed on the alarm it reads, "Emergency: UX Reserve."]()
Preserve Your Valuable UX Investment With a Simple Budget Change
Dean Schuster -
![A light blue background with a close up of two concrete statues staring at each other.]()
Imitation is the Sincerest Form of Failure
Dean Schuster -
![A megaphone with the word "Experience" coming out in very large letters.]()
Are Development Firms Really Embracing User Experience?
Dean Schuster -
![A yellow, sunny background. A blue lizard sits on top of a pink brain and smiles skyward.]()
Designing Digital Products for the Lizard Brain
Dean Schuster -
![An orange background with the words, "digital product strategy, CEOs and Leaders."]()
Lead Your Organization to Make Exceptional Digital Products
Dean Schuster -
![A pink background with a green heart with Cupid's arrow through it.]()
How Green Was My Delusion: Perception and Reality in UX
Dean Schuster -
![A graphic of a car that is thrown together and contains a lot of different random parts.]()
Have a (Good) Reason for Everything
Dean Schuster -
![A boulder at the bottom of a hill, with the sun setting behind it.]()
Why Development-Centered UI Approaches Fail
Dean Schuster -
![Sisyphus sitting on the bolder, looking at his phone.]()
Feedback From Customers, Users, and Competitors Can Lead Your Dev Team Astray
Dean Schuster -
![A boulder at the bottom of a hill, with the sun rising behind it.]()
The Impossible Standard of Digital Product Perfection
Dean Schuster -
![Sisyphus holding a bolder in place by pulling on a rope tied around the boulder.]()
Stop Relying on Process Change to Fix Poor UX
Dean Schuster -
![Sisyphus pushing a boulder of words up a hill.]()
The Modern Digital Tragedy: Why Dev Teams Fail At User Experience (And What They Can Do About It)
Dean Schuster
